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Reason2be

is a consultancy -style marketing agency servicing global beauty, fashion & lifestyle brands.

ABOUT US

We’re located within state-of-the-art studios that specialize in end-to-end production and developing innovative creative solutions.

Our clients choose us for our consultancy-based business model, which allows us to broker bespoke agency services through our highly curated network of affiliate partners.

our services

  • Marketing & Communications
  • Creative
  • Styling & Photography
  • Campaign development
  • Branding
  • Social content strategy + production
  • Influencer activations
  • Paid media management
  • Analytics & reporting

SELECT WORK

A.S. 98, an Italian footwear brand celebrated for its unique combination of creativity and
distinctive edge, approached us to concept and develop a digital campaign that generated
awareness around the brand’s launch into the U.S. Market.

  • Integrated Digital Strategy
  • Campaign Creative
  • Bespoke Influencer Program
  • Celebrity Seeding

Credited as one of New York’s original craft beer destinations, Amity Hall is one of eleven
venues from well-known hospitality proprietors Martin and Mark Whelan. In anticipation of
the opening of Amity Hall’s second location, the hospitality group approached R2B to
develop a new brand identity and amplify their digital and social media content.

  • Branding
  • Website Design & Development
  • Content Production
  • Social Media Management

    La Mer, one of the beauty industry’s most prestigious and luxury brands, partnered with us to
    create an immersive 360 experience that brought to life a 2D brand video created to
    introduce La Mer’s new Revitalizing Hydrating Serum.

    • Design + Creative Direction
    • 360 Website development
    • Global site translations
    • Cross-platform, responsive design + development
    • QA and Testing Services

      Jo Malone partnered with our digital team to develop a seamless, mobile-first interactive
      experience to support the launch of the brand’s second largest commercial campaign of the
      year. Our developers created a responsive microsite localized in 10 languages, allowing
      users to create custom shareable assets and request fragrance samples.

      • Digital Campaign strategy
      • Website Design & Development
      • Global site Translations
      • Social Content production
      • Influencer Marketing

        A proud partner to one of the beauty industry’s largest, ongoing global philanthropic
        initiatives , R2B has been the Digital Agency of record for the Estee Lauder Companies’
        Breast Cancer Campaign since 2014.

        • Digital Campaign strategy
        • Website Design & Development
        • Global site Translations
        • Social Content production
        • Influencer Marketing

          Studios

          Our 23,000 sq. ft. studio is conveniently located in New York’s Flatiron District. Amenities include a state-of-the-art sound soundstage, fully equipped with our in-house director of photography, best-in-class technology and wardrobe suite,
          A collaborative workspace and client services.

          styling & photography

          Branding

          parker’s sandwich shack

          Art Direction: Jessica Adams
          Design: Andrew Hess

          copper CHEMIST haircare

          Art Direction: Jessica Adams
          Design: Scott Peiffer

          Amity Hall craft bar & kitchen

          Art Direction: Jessica Adams
          Design: Adam Aharon

          stop motion

          PRODUCTION

          Positioned at the intersection of entertainment, advertising, & technology, our production studio Click 3X creates engaging film, TV, web & branded content using various disciplines across multiple platforms.

          our team

          • Shelley Russell

            Account Director | Producer

          • Peter Corbett

            Partner | President

          • Jessica Adams

            Partner | Managing Director

          • Jason Tordsen

            Technology Director

          • Jamis Adams

            VP | Brand Marketing

          • Elaine Lee

            Senior Strategist

          • Anna Drucz

            Art Director