Based on longstanding relationship and deep understanding of the Make Up For Ever brand, we were asked to partner with Make Up For Ever on an augmented reality application.
- Video Production
Create a point-of-sale experience that not only engaged their consumers, but served as an informational tool that helped them make the best purchase decisions.
We began by shooting four blush application techniques on our in-house stage. Utilizing the tools of augmented reality technology, we created an iOS and Android mobile application that allowed Shopper to scan a trigger image using their mobile device and then view the videos we created to learn about the product.
The videos were deployed in Make Up For Ever's 6 boutique stores and 790 Sephora stores nationwide, resulting in an innovative solution to the traditional point-of-sale experience.