“Working with one of the most influential digital platforms in the fashion industry, R2B collaborated with VFILES to conceptualize and develop a unique mobile gaming application. ”Watch Video
Challenged with navigating the highly competitive gaming category to develop VFILES’ first game, we were tasked with developing an addictive game that not only required a complementary identity to the VFILES brand, but maintained industry relevance and incorporated innovative storytelling. Our solution? SMASHION!, a gaming application featuring custom models and designer outfits for an authentic front row fashion experience, which allows players to join their favorite supermodels on a Fashion Week adventure.
- App Development
Create an addictive mobile gaming application designed to put the fun back in fashion.
Through a combination of complex character illustrations and animation, Smashion follows your favorite supermodels on a fashion week adventure where users compete for the highest score and chance to earn discounts on their favorite designer duds from the VFILES Shop.
A mobile gaming app that embodied the edgy persona of the VFILEs brand, built for iOS and Android devices–delivers a 3D experience in either landscape or portrait orientation.